(Last Updated: August 5, 2015)


This Hasbro Web site brings you the coolest information about the world of Hasbro and provides a first hand look at some of our games and toys. If you are a parent or guardian and are interested in knowing more about Hasbro's policy regarding the online collection of information from children, we recommend reviewing the Note To Parents below.

Hasbro respects the privacy rights of its online visitors and is committed to providing you with a secure online environment. We have adopted an Online Privacy Policy ("Privacy Policy") that guides how we collect, store and use the information you provide us online. This privacy statement covers the Web sites www.hasbro.com, www.hasbrotoyshop.com, and other Hasbro promotional sites that have this privacy statement linked from it.

Please note, also, that this Privacy Policy applies only to sites operated by Hasbro from its offices within the State of Rhode Island, United States of America ("US"), and not to Web sites operated by our international affiliates (e.g. Hasbro UK,) or other companies or organizations to which we link. When you link to any other sites from Hasbro's US Web site, this policy no longer applies and Hasbro does not control the activities of those sites.

Canadian residents, please note: The Canadian page of the Hasbro site (http://www.hasbro.ca or http://www.hasbrocanada.com) is operated from and hosted on servers in the US. Since our offices are located in the State of Rhode Island, United States of America, personal information that you provide to us may be transferred to our offices and stored on servers in the US. You agree that by providing us with your personal information, your personal information may be subject to access requests from, and may be disclosed to, governments, courts or law enforcement in the US in complying with US laws, regulations and court orders.

This privacy statement only covers information that is collected through this Web site. It does not cover information that may be collected through any software downloaded from this Web site. In addition, this Privacy Policy applies only to the information that Hasbro collects online, not offline. If you have questions or concerns regarding this statement, please contact the Website Administrator at hasbroregistration@hasbro.com.

What information does Hasbro collect?
In order to give you the most exciting Internet experience possible, Hasbro may request and/or collect information from you on a voluntary basis when you: (1) register with us; (2) shop at any of our online stores (when available); (3) participate in contests, events or promotions; (4) send questions or comments via e-mail to Hasbro customer support; (5) submit your resume to us online; and/or, (6) fill out online surveys. The requested information may include personal information such as your name, e-mail address, telephone number, and home address. For some activities, we may also ask you to create a password and, with your consent, to provide demographic information such as your age, the gender and birthdates of children in your household, and toy and game ownership and preferences. If demographic information is collected for an activity that also requires personal information, we may combine the demographic information with your personal information. This allows us to tailor the notices we send you and the content we provide you according to your preferences and interests.

If you are under the age of 13, only your parent or guardian can provide any personal information to us for purposes of registration and other online activities. Kids, if you are ever unsure about anything you are seeing on this site, ask your parent or guardian for help. See Note To Parents below for more information.

•    Registration

If you wish to register with one of our sites or register a Hasbro product, you may be asked to supply personal information such as your full name, e-mail address, and (in the case of product registration) mailing address. We may also ask you to provide demographic information such as your birthdate, gender, the birthdates and genders of children in your household, the postal code and country in which you live, and information on products you own or of interest to you. Hasbro uses such information to contact you periodically with product information news, special offers and relevant announcements (including service announcements) and to provide other exclusive benefits to those who register their products on our sites.

•    Online Store or Premium Membership Service

In the event we provide an online store or online premium membership service, visitors purchasing goods and services through such store or service will need to provide financial information such as a valid credit card number and expiration date, in addition to name, mailing address, phone number and e-mail address. We do not use such financial information for any other purpose than processing payment.   The financial information that you enter to purchase goods or services is not stored by us but is retained  and stored by our payment processing vendor in the US for the purpose of processing the credit card payment. Our payment processing vendor has agreed to maintain the confidentiality, security and integrity of the personal and financial information obtained from you through your purchase on this Web site, and only to use this information on our behalf, and in accordance with applicable laws.

•    Promotions/Contests

To participate in some of our promotions, you may be asked to provide an e-mail address or screen name, so that we can let you know if you won a prize. Please do not use your real name for these promotions. For some Hasbro promotions, contests or competitions, you may be asked to provide your name, e-mail address, address, age or other personal information necessary in order to administer the promotion, contest or competition, and/or to award the prize. For other Hasbro promotions, we may request your name and home address in order to send you products or information by regular mail. All promotions on the Hasbro Web sites are administered by Hasbro. Your personal information is not shared with any third parties, except with entities who use it solely to provide support for the operations or administration of the Hasbro promotion/contest, or unless you have expressly opted-in to allow Hasbro to disclose your information to a third party. Please consult the official rules or terms of specific promotions, contests or competitions for full details about the information we may collect from you for that promotion, contest or competition and how your information may be used.

•    E-mail

By allowing you to send e-mail to us, we are not attempting to collect any personal information about you. We will only use personal information (such as name, mailing address and e-mail address) contained in your e-mail to respond to your specific inquiry or comments in the e-mail. Although we may retain your e-mail for a period of time, we will not use any personal information contained in your e-mail for any purpose other than responding to your specific inquiry or comments.

By allowing you to send electronic postcards, pages, e-mailsor other electronic messages to friends, we are not attempting to collect any personal information about you or the person to whom you wish to send an electronic message. You agree that you have the consent of your friend to send such messages to him or her. We will use the personal information supplied (such as your friend’s name and e-mail address) only to send the postcard, page or message you requested to that recipient on your behalf, and to allow the recipient to respond to you. This is a one-time electronic message initiated by the user of the site and this information is not stored or used by Hasbro, other than to execute the electronic message that you requested.

•    Resumes

Some of our sites allow for the online submission of resumes. Personal information collected from resumes is not subject to this Privacy Policy. However, we can assure you that such information will be used solely for the purpose of accepting and evaluating candidate submissions for job postings.

•    Online Surveys

In order to improve the user experience at our Web sites, we may employ online surveys for visitors to volunteer anonymous demographic information about themselves and provide us feedback about why they visit our sites and what we can do to make them better. Information collected through these surveys is anonymous; we cannot identify who is submitting the information or tie it to other personally identifiable information a user may have provided us through another means.

Whatever the activity may be, we will only collect information to the extent deemed reasonably necessary to fulfill your requests and our legitimate business objectives. For some activities, we ask you to provide us with personally identifiable information that is reasonably necessary for that purpose, which may include among other things: first and last name, e-mail address, street address and/or phone number. If such personal information is not provided to us, then certain content or functionality of the Web site may not be available, or we may not be able to provide you with the information, products or services requested. It is not our policy to condition a child’s participation in an online activity on providing more personal information than is reasonably necessary for that activity. There are many activities on our Web sites that children can participate in an enjoy without having to share personally identifiable information. See Children Under 13 below for more information.

Who is collecting my information and how will it be used?
Hasbro collects the personal information you provide on our sites. If you have opted-in to receiving such materials, we may use the information you submit to our Web sites to send you advertising or promotional materials, including information about new products, contests, features and enhancements, special offers and other events of interest.

We may use the personal information you have provided to respond to your inquiries or to provide you with information that you have requested. We may also use your personal information to provide warranty information, product recall information or safety or security information about a product or a service that you use, have used or have purchased. Please note that warranty, recall, safety, or security e-mail communications are not promotional in nature and, therefore, an opt-out from these messages is not provided.

We may use your personal information for our internal marketing and demographic studies, so we can constantly improve the products and services we provide you and can better meet your needs.

The demographic information (e.g., age and gender) you provide us is collected by Hasbro and may be disclosed in aggregate to third parties. This aggregate demographic information cannot be used to personally identify you or your computer.

With whom does Hasbro share my personal information?
From time to time, Hasbro may employ and share its customers' personal information (including that of children under 13) with entities who use it solely to provide support for the internal operations of the Hasbro website (e.g., online product fulfillment, online registration and email services, or technical support). These entities will not use your personal information for any other purpose, and have agreed to maintain the confidentiality, security, and integrity of the personal information they obtain from us.

Similarly, some of our support provider entities may collect your personal information directly, such as when applying for a job through our Careers section or when submitting photos and/or videos for posting. In these instances, even though the pages where you enter your personal information have the look and feel of the Hasbro Web site, the support provider will be prominently identified by a “Powered by” logo. The Hasbro privacy statement will apply to personal information you submit to these third party sites. These entities will not use your personal information for any purpose other than that stated when you submit the information, and have agreed to maintain the confidentiality, security, and integrity of the personal information they obtain from you.

We may disclose personal information (including that of children under 13) in the good faith belief that we are required to do so by law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or us to legal liability.

Hasbro does not sell, rent, or otherwise disclose personal information collected from and about its users (including children under 13) to third parties for promotional purposes. However, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, Hasbro's customer information may be transferred to Hasbro's successor or assign, if permitted by and done in accordance with applicable law. Please see our “Questions and Complaints” section below for instructions on how we will notify you of such an event.

Cookies and Clear GIFs
Hasbro uses cookies and clear GIFs to enhance your experience at our Web sites. These cookies and clear GIFs let us know how many people are coming to individual sites, how frequently, and how they are using the sites, allowing us to make updates to content and improve navigation as appropriate.

Cookies are pieces of information that we place on your computer to help us accurately understand how many consumers are visiting a particular site, how often they visit that site, what content they are most interested in, and how they prefer to shop for our products.  For example, a cookie will allow us to remember certain things like your Internet Protocol (IP) address (IP addresses are strings of numbers that identify senders and receivers of information sent across the Internet), your login information, the time and duration of your visits, how you navigated through our content and where you exited a particular site.  To save you the time of re-entering your login information every time you come back to our Web sites, Hasbro may link information contained in a cookie to your email address (including that of registered children under 13). We do not use cookies to retrieve information from your computer that we did not originally send in a cookie.

Clear GIFs (also called pixels, pixel tags, web beacons, or web bugs) are file objects, usually a graphic image such as a transparent one pixel-by-one pixel GIF (Graphics Interchange Format, one of the two most common file formats for images on the Web), that are placed on a Web page or in an e-mail message to monitor user behavior. The GIF uses JavaScript code and writes information to cookies. If you do not want a cookie to be written, you may change the setting in your browser. The GIF tells us the IP address of the computer that fetched our page, the URL of the page the GIF is on, the time the page was viewed, the type of browser used, and can tell us a previously set cookie value. This anonymous information is returned by the clear GIF to Hasbro and we use this information to accurately count visitors across multiple Hasbro sites and understand how they navigate and use our network of sites and brands, or to otherwise measure, understand and improve our services or our Web site. Hasbro does not combine information gathered through clear GIFs with your personally identifable information.

We also use clear GIFs on and off this site, like when you visit our Web site or the website of a third party. For example, another company’s web site may use pixels to show you advertising that is relevant to you. This may include our advertising on the other company’s web site.  These ads may also be based on your activities on our websites or on third party sites. This type of advertising is called “online behavioral advertising.” For more information about to opt out of online behavioral advertising, visit the Your Ad Choices website at http://youradchoices.ca/choices.

Log Files
Other information passively collected by Hasbro is in the form of logs - files that record website activity and gather statistics about web users' browsing habits. These entries are generated anonymously, and help Hasbro determine (among other things) how many and how often users have visited our Web sites, which pages they've visited, and other similar data. We also use the log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you. Log files are used internally only, and are not associated with any particular user, computer, or browser.

Linking to third party sites
To provide relevant information not found on our Web sites and to facilitate online shopping, Hasbro may provide links from our Web sites to third party Web sites. Hasbro will notify users when they are leaving a Hasbro site and we encourage our users to read third party sites' privacy policies before submitting personal information.

To provide users with the ability to comparison shop and purchase online, Hasbro has affiliate relationships with some of our retail affiliates. We may use cookies and/or clear GIFs (described above) to track shopping behavior on our sites and on our retail affiliates' sites. No personally identifiable information is tied to this shopping behavior. Tracking this behavior helps us better understand user preferences and plan product listings with our affiliates.

If you do not want Hasbro to send you e-mail or regular mail about our products and/or services, you can opt-out at the time of registration or at the time of information collection. If you are receiving e-mails or regular mail and at a later date you choose to opt-out and have your name removed from Hasbro’s e-mailing list, you can do so at any time by using the link included with a Hasbro e-mail or by sending an e-mail to hasbroregistration@hasbro.com.

Please note that “welcome” and service e-mail communications are not promotional in nature and, therefore, an opt-out is not provided. These are simply to notify the user of a service they recently signed up for or to notify the user of Web site issues.

Safeguarding your personal information
Hasbro will only collect personal information to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will take appropriate steps to ensure the security and integrity of any information (including that of children under 13) you provide to us. Any information provided to Hasbro on the Hasbro Web site is housed in a secure datacenter, and sensitive information such as credit card numbers are secured using SSL encryption.

Review, update and removal of personal information
If you have registered with our site, you may at any time review and/or update the contact information we have for you or inform us that you want us to remove your information from our database by either visiting the online profile section of one of our sites or contacting us at hasbroregistration@hasbro.com. If you choose to send us an e-mail, please be sure to include in your message the name of the site at which you registered and the e-mail address you used to register so that we can verify your request.

If you ask us to remove your information, or deactivate your account, we may still retain your information in our files, however, to resolve disputes, enforce our user agreement, and due to technical and legal requirements and constraints related to the security, integrity and operation of our Web site.

Questions and Complaints
Any questions or complaints about Hasbro or this privacy statement can be addressed by contacting us at hasbroregistration@hasbro.com, or write us at the mailing address below.
If we decide to change our privacy policy, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by e-mail, or by means of a notice on our home page. If we make material changes to how we use Personal Information collected from children under age 13, we will notify parents by e-mail in order to obtain verifiable consent for the new uses of the child’s Personal Information.

For additional information about our Web site, please see our Terms and Conditions of Use.
Hasbro's contact information is as follows
     Hasbro, Inc.
     Attention: Website Administrator
     1027 Newport Avenue, Mailstop A906
     Pawtucket, RI 02861
     (401) 727-6899

Thanks. Have fun!

Hasbro has developed its Web site to be an enjoyable experience for children (and adults) of all ages. Hasbro recognizes that some younger children may not understand some of the information contained on the Web site or how the site operates. That is the purpose of the Privacy Statement. Please discuss this statement with your children so that they will better understand how to use the site and the information they may be asked to provide. Hasbro strongly believes that providing its visitors with accurate and adequate notice about the Web site will lead to informed choices and decisions about how to use the site, as well as protect its users' privacy. If you have any questions or comments about our policy, please contact us using the Contact Information provided below. For all other issues, please contact Customer Service.

Children Under 13
Collection and Use of Children's Personal Information
Hasbro may collect and store personal information about children under 13 ("children" or "child") if it is submitted by the parent or guardian in connection with any of our website registrations. To determine who is younger than 13 years old and whether parental consent is required, we ask all users who wish to register to submit their date of birth. Those users that indicate they are less than 13 years of age are taken through a parental consent process. If provided by the parent or guardian, Hasbro may collect and store the following types of personal information about a child under 13: name, email address, parent's or guardian's name, and parent's or guardian's email address. Hasbro may also collect the child’s mailing address when necessary to fulfill a transaction, such as sending the winner of a contest or sweepstakes the awarded prize. Hasbro may also collect demographic information about a child such as the child's date of birth, gender, and other preferences; and, combine such information with the child's personal information. Hasbro will only collect this information if it is voluntarily submitted to us by the child’s parent or guardian. For information on how we use cookies and other information collection tools, please see our section on "Cookies and Clear GIFs" (above).

Once collected, a child's registration information may be used to: (a) fulfill a transaction, such as sending the winner of a contest or sweepstakes the awarded prize and, (b) allow us to send the child requested promotional materials, including information about new products, contests, features and enhancements, special offers, and other events of interest (e.g., Birthday Club e-mails). We may also use the information for our internal marketing and demographic studies, so that we can constantly improve the products and services we provide our visitors and to better meet their needs.

Please note that we are prohibited from conditioning a child's participation in an activity - like contests - on the child's disclosure of more personal information than is reasonably necessary to participate in the activity. This means that if we don't need a specific piece of information (like the child's phone number) to allow the child to participate in a contest, we simply won't ask for it. To read about the steps Hasbro takes to protect the confidentiality, security, and integrity of children's personal information, please see our section on "Safeguarding your personal information" (above).

Hasbro Contact Information
Any personal information that a child provides to our Web site(s) for purposes of registration is collected by Hasbro. Hasbro's contact information is as follows
     Hasbro, Inc.
     Attention: Website Administrator
     1027 Newport Avenue, Mailstop A906
     Pawtucket, RI 02861
     (401) 727-6899

Disclosure of Children's Personal Information
Please read the section titled "With whom does Hasbro share my personal information" (above) for our policy on the disclosure of personal information collected from and about children under 13.

Parental Access
A parent who has already given Hasbro permission to collect and use his or her child's personal information can, at any time, do the following: (1) review, correct, or have deleted the child's personal information; and/or, (2) discontinue further collection or use of the child's personal information. To do so, please refer to the confirmation email provided to you when you gave consent or contact us at hasbroregistration@hasbro.com and be sure to include your child's name and email address, your name and email address, and the name of the site at which your child is registered. To make changes to your child's demographic information, you may also visit the online profile section of one of our sites. We will be happy to honor your request.

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