HASBRO WEBSITE PRIVACY POLICY

Last modified on March 17, 2017

This Hasbro website brings you the coolest information about the world of Hasbro and provides a first-hand look at some of our games and toys.

Hasbro India LLP ("Hasbro" "we," "us" or "our") respects the privacy rights of its online visitors and is committed to providing you with a secure online environment. By visiting this site you consent to Hasbro’s collection, use, storage, deletion and disclosure of information relating to you as set forth in this Privacy Policy. This Privacy Policy is effective as of the date set forth above and is only applicable to this site and not to any other website that you may be able to access from this site which may have its own data collection and use practices and policies.

We have adopted this online Privacy Policy ("Privacy Policy") that describes how we collect, store and use the personal information you provide us online. This Privacy Policy does not apply to the information we collect offline. By visiting www.hasbro.com/en-in this site you consent to Hasbro's collection, use, storage, deletion and disclosure of information relating to you as set forth in this Privacy Policy. This Privacy Policy is effective as of the date set forth above and is only applicable to this site and not to any other website that you may be able to access from this site which may have its own data collection and use practices and policies.

What information does Hasbro collect?

If you choose to order a product or service using this website, Hasbro may collect personal information from you, such as:

·your name, e-mail address, mobile and home telephone numbers, and home address; and

·if necessary, a valid credit card number, expiration date, and any other information we require to process payment.

From time to time we may also collect personal information you provide to us via this website for other reasons. This information may include your name, e-mail address, other contact details, and information about products and/or services you have purchased or shown an interest in. We may also collect your age so we can determine which product and/or services are relevant to you.

If you are under the age of 18, you should only provide your personal information with the consent of your parent or guardian.

If you do not want to submit personal information when requested, we may not be able to provide you with the products or services you have requested, or you may not be able to access certain areas of this website or have the benefit of certain features on this website.

Who is collecting my information and how will it be used?

Hasbro collects the personal information you provide on this website. We will use the information to provide you with any products or services you request and to operate our business efficiently. We may also use it to contact you if necessary.

From time to time, Hasbro may also use your personal information to send you advertising or promotional material, including information about new products, contests, features and/or enhancements, special offers or events that may be of interest to you. You can contact us at any time to let us know that you do not want us to use your information for this purpose.

We may also use your personal information for our internal marketing and/or demographic studies, so we can constantly improve the products and/or services we provide you and can better meet your needs.

With whom does Hasbro share my personal information?

From time to time, Hasbro may share your personal information with third parties who provide services or support to Hasbro, including website hosts, IT back-up service providers, and other IT or payment service providers. These entities will not use your personal information for any other purpose.

As and when necessary for our internal purposes, we may share your personal information with our affiliates, group companies and/or associate companies which are located in multiple jurisdictions, which in any event shall adhere to the terms of Privacy Policy as contained herein.

We may disclose your personal information to protect our rights or in other circumstances in which we believe we are permitted or required to do so by law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or us to legal liability.

In the event of a merger, acquisition, re-organisation, bankruptcy, or other similar event, your personal information may be transferred to Hasbro's successor or assign or another third party.

To assist us with our internal marketing and/or demographic studies, we may disclose your information to third parties, but when we do so we will aggregate it with other information so it cannot be used to personally identify you or your computer.

We will access and share your personal information if we have a good faith belief that (i) access, use, preservation or disclosure of such information is reasonably necessary to satisfy any applicable law, regulation, legal process, such as a court order, or a request by law enforcement or governmental authorities, (ii) such action is appropriate to enforce the Terms of Use for this site, including any investigation of potential violations thereof, (iii) such action is necessary to detect, prevent, or otherwise address fraud, security or technical issues associated with this site, or (iv) such action is appropriate to protect the rights, property or safety of Hasbro, its employees, users of this site or others.

Hasbro does not sell, rent, or otherwise disclose personal information collected from and about its customers to third parties for promotional purposes. Hasbro does not use such information in any way (excepted in the limited circumstances described in this Privacy Policy). You are solely responsible for such information accessed by you or any permitted third party using the Hasbro service and you agree to the Terms of Use governing the use of this site.

Cookies and log files

"Cookies" are small bits of electronic information that a website sends to a visitor's browser and are stored on the visitor's hard drive. "Web beacons" (also known as internet tags, single-pixel GIFs, clear GIFs, and invisible GIFs) are tiny graphics on a web page or in an e-mail message that are used to track pages viewed or messages opened. Web beacons tell the web site server information such as the IP address and browser type related to the visitor's computer. Hasbro may use cookies and clear GIFs to enhance your experience of our website. Cookies are pieces of information that we place on your computer to help us accurately understand how many consumers are visiting this site, how often they visit, and what content they are most interested in. Clear GIFs, sometimes called "web bugs," are file objects, usually a graphic image such as a transparent one pixel-by-one pixel GIF, that are placed on a webpage or in an e-mail message to monitor user behaviour. The GIF tells us the IP address of the computer that fetched our page, the URL of the page the GIF is on, the time the page was viewed, the type of browser used, and can tell us a previously set cookie value.

These cookies and clear GIFs let us know how many people are coming to this site, how frequently, and how they are using this site, allowing us to make updates to content and improve navigation as appropriate.

Hasbro may also collect log files, which record website activity and gather statistics about web users' browsing habits. These entries are generated anonymously and help Hasbro determine (among other things) how many and how often users have visited the site, which pages they've visited, and other similar data.

We may use cookie and log file data for our internal marketing and/or demographic studies so we can constantly improve the online services we provide you.

Linking to third party sites

If our website contains a link to any websites outside of Hasbro, these sites are not under the control of Hasbro. We are not responsible for their collection and use of your personal information through their websites. You should refer to the privacy policies and statements of other websites or contact the respective webmasters of those websites to obtain information regarding their information collection, use and disclosure policies.

When you have clicked on a third party logo or URL displayed on our site which links you to a different website, our Privacy Policy no longer applies and you must read the privacy policy of the third party to see how your personal information will be handled on their website.

Safeguarding your personal information

Hasbro may hold your personal information in hard-copy and/or electronically (such as in an electronic customer relationship management system). We take reasonable steps to ensure the security and integrity of your information. We restrict access to personal information to our employees, contractors and agents who require that information.

Access to and correction of your personal information

You can request access to personal information we hold about you. We will provide this to you except in the limited circumstances in which we are permitted not to.

You may request that we correct personal information we hold about you that is inaccurate or out-of-date. If you request that we delete your personal information, we will take all reasonable steps to do so unless we need to keep it for legal, auditing or internal business purposes.

If you would like to access your personal information, please contact us using the contact details below.

Questions and complaints

If you have any questions about Hasbro or this Privacy Policy, please contact us using the contact details below.

If you have a complaint about how your personal information has been handled by us, please let us know immediately by using the contact details below. We take your privacy seriously and we will respond to your complaint as soon as we can.

Changes to this Privacy Policy

From time to time, enhancements to the Hasbro website may result in periodic changes to this Privacy Policy. Please remember to refer back to this Privacy Policy regularly to review any changes. If we change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it. The date on which the last modification to this Privacy Policy is made has been published at the top of this Privacy Policy and the same shall be updated as and when any amendments/modifications to this Privacy Policy are made.

Contact information

Hasbro's contact information can be found on the Customer Services page.