We are committed to protecting the privacy of your personal data in accordance with applicable privacy and data protection laws. The term "we", "us" or "our" in this Privacy Notice refers to Hasbro, Inc. and any of its affiliate companies, collectively "Hasbro". Please see the "How to contact us" section for the Hasbro entity.

This Policy applies to information we collect when you use our websites and other online products and services where this Policy is posted (collectively, the "Website" or “Websites”).

The provision of your personal data is voluntary. However, if you do not provide us with your personal data, we may not be able to provide you with our products and services, respond to your inquiries, or fulfil your requests.

If you have any questions or concerns about our use of your personal data, please contact us using the contact details provided at the bottom of this Privacy Notice.

We may update this Privacy Notice from time to time in response to changing legal, technical, or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.

You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the top of this Privacy Notice.

Table of Contents

1. What personal information do we collect and why?
2. With whom do we share your personal information.
3. How do we keep your personal information secure?
4. International data transfers.
5. Third party sites.
6. Your data protection rights.
7. How to contact us.

1. What personal information do we collect and why?

Information That You Provide

Hasbro may collect information that you provide when you use the Services. The types of personal information that you provide to us may include:

(1) your first and/or last name;
(2) email address
(3) telephone number; and
(4) address

Cookies

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you. For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice

Information That We Collect Automatically

When you visit our Website, we may collect certain information automatically from your device. In some countries, this information may be considered personal information under applicable data protection laws.

Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information. We may also collect information about how your device has interacted with our Website, including the pages accessed and links clicked.

Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors. Please note that we use aggregated (i.e. non-personal) information for these analytics purposes.

Information That We Obtain from Third Party Sources

From time to time, we may receive personal information about you from third party sources (such as website analytics) but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.

We use analytics services and software provided by third parties to help us understand how users access and use the Websites. These tools and services use cookies, web beacons and other devices or technologies on our services to enable them to track traffic data. The data collected typically includes information such as your IP address, your Internet Service Provider, your web browser, the time spent on web pages, the links clicked, and the advertisements viewed on those pages. We use this information to improve our Websites and your experience, to see which areas and features of our Websites are popular, and to count visits. See 'Cookies and similar tracking technology'.

Website Analytics

We use analytics services and software provided by third parties to help us understand how users access and use the Services. These tools and services use cookies, web beacons and other devices or technologies on our Services to enable them to track traffic data. The data collected typically includes information such as your IP address, your Internet Service Provider, your web browser, the time spent on web pages, the links clicked and the advertisements viewed on those pages. We use this information to improve our Services and your experience, to see which areas and features of our Services are popular, and to count visits.

Third Party Advertising

We may engage third parties to place ads for our products and services on other websites. These third parties use cookies, web beacons and other devices or technologies to collect information about your visits to our Websites. For more information, please see our Cookie Notice.

2. With whom do we share your personal information?

We may disclose your personal information to the following categories of recipients:

• to our group companies, third party services providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Website), or who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information;
• to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
• to an actual or potential buyer (and its agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business;
• to any other person with your consent to the disclosure.

3. How Do We Keep Your Personal Information Secure?

Hasbro has established policies in an effort to protect your personal information against loss, misuse and unauthorized access, disclosure, alteration and/or destruction. For example, Hasbro strives to provide only those employees performing a legitimate business function with access to users’ personal information. Hasbro also reviews its security procedures periodically to implement appropriate technical and organisational measures to help safeguard your privacy.

Hasbro retains your information for legitimate business purposes, for as long as your account is active, and/or as long as is reasonably necessary to provide you with our products and services. Hasbro will also retain your information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your information for a reasonable period of time. When we have no ongoing legitimate business or legal need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

• Period of Use and Retention of Personal In formation
• In principle, we will promptly destroy your personal information in our possession once we achieve the purpose of collection and use of your personal information. However, the following categories of your personal information will be retained by us for the duration of the periods specified below.
• Retention under Applicable Laws and Regulations
• If required under the Law on Protection of Consumers in E-Commerce and other applicable laws and regulations, we will retain your personal information for the periods specified under such laws and regulations. In such case, we will use your personal information only for the purpose of retaining such data.

4. International Data Transfers

Where possible, we try to keep the information you supply to us via this Website locally. However, as part of the services offered through our Website, the information you provide to us may be transferred to other countries. By way of example, this may happen where any of our servers are hosted by one of our Hasbro Group companies in another country or one of our service providers is located in another country.

We may also share information between our group companies, which are located in other countries worldwide. If you require contact details of our other group companies, please contact us. These countries may not have similar data protection laws. If we transfer your information to another country, we will take appropriate steps to ensure that any personal data relating to you will continue to be adequately protected.

Jurisdictions to where we transfer personal information vary depending on the activities being undertaken so it is not practicable to list all jurisdictions here. You can always ask for more details of where your personal information has been transferred

Other than the disclosures referred to in this Privacy Notice, we will not disclose any personal information without your permission.

5. Third Party Sites

We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our Website and we recommend that you check the policy of each Website you visit.

In addition, if you have linked to our Website from a third party Website or other online service, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party Website or online service and recommend that you check the policy of that third party Website or online service and contact its owner or operator if you have any concerns or questions.

6. Your Data Protection Rights

You have the following data protection rights:

• If you wish to access or correct your personal information, you can do so at any time by contacting us using the contact details provided under the "How to contact us" heading below.
• You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided under the “How to contact us” heading below.
• Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information that may be conducted lawfully without your consent.
• We will respond to requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. Please provide sufficient details about the nature of your request so that we can process it. We may need to verify your identity in order to action your request. We may refuse your request or continue to process your information without your consent in circumstances where it is required or permitted by applicable laws.
• If you are a child under the age of 14, your legal guardian may exercise the above rights.

7. How to Contact Us

If you have any questions or concerns about our use of your personal information, please contact us using the following details:

Email: Hasbro_my@mailmw.custhelp.com, Marketing.KUL@ap.hasbro.com OR DPO@hasbro.com

Phone: +603 7809 5600

Or write to us at:
Hasbro Toy (Malaysia) Sdn Bhd
B-21-1, The Ascent Paradigm
No. 1, Jalan SS7/26A, Kelana Jaya
47301 Petaling Jaya, Selangor
MALAYSIA

When contacting us, please detail the nature of your concern. We will consider the issues raised and investigate any alleged breach of our obligations relating to your personal information. We will endeavour to respond to you promptly with a resolution. You may also have the right to complain to a data protection authority if you consider that we have breached our obligations relating to your personal information. For more information.