PRIVACY POLICY
(Last Updated 10/27/2023)
WELCOME!
This Privacy Policy (“Policy”) explains how Hasbro, Inc. and its subsidiaries and affiliated companies that operate within the United States (collectively, "Hasbro", “we”, “our”, or “us”) collect, use and disclose your information when you visit and interact with Ouija.com.
Please note that Hasbro corporate and brand pages are subject to separate privacy policies, including Hasbro mobile apps (Hasbro Mobile Application Privacy Notice), “Hasbro Pulse” websites, mobile apps and services (Hasbro Pulse Privacy Policy) and the Hasbro Website Privacy Policy.
We ask that you take the time to read this Policy carefully. By using our Services, you agree to this Policy and our Terms and Conditions of Use (“Terms”). If you do not agree with this Policy or the Terms, please do not use the services.
If you are a resident of California, Nevada, Virginia, Colorado or Connecticut please see the State-Specific sections at the end of this Policy.
This Privacy Policy refers to the content and functionality of Ouija.com (“Services”).
Ouija.com is intended only for users and visitors located in the United States.
The Services are not directed to or otherwise intended for use by individuals under 13 years of age. To learn more about our privacy practices on our child-directed and general audience websites and/or mobile applications, please review the applicable posted Hasbro Privacy Policy.
The Services utilize artificial intelligence technologies and tools offered by OpenAI to process questions and generate responses during your virtual Ouija session. For more information on their privacy practices, please visit: https://openai.com/policies/privacy-policy.
TABLE OF CONTENTS
1. IMPORTANT NOTES TO USERS
GEOGRAPHIC LIMITATION
We control and operate the Services from the United States. If you choose to access the Services from outside the United States, your personal information will be transferred to and processed in the United States and may be transferred t o and processed by our affiliates, subsidiaries, service vendors who help support the internal operations of the Services, and other parties in other countries where data protection laws may be different from the laws of your country. We make no representation that the Services, the contents thereof or the specific functionality are appropriate or available for use outside the United States or otherwise comply with any laws, rules and regulations outside the United States.
AGE RESTRICTION
The Services are not intended for individuals under 13 years of age, and we do not knowingly solicit or collect personal information from individuals under 13 years of age in connection with t he Services. If you believe we have collected information from such an individual, you may directly request the deletion of such information here, contact us at DPO@hasbro.com or contact us via any of the methods or addresses listed in this Policy.
PRIVACY POLICY CHANGES
We encourage you to review this Privacy Policy whenever you access the Services to make sure that you understand our information collection, use and disclosure practices. We may change the provisions of this Privacy Policy at any time and will indicate when changes have been made by revising the date at the top of this Privacy Policy. Your use of the Services, or any portion thereof, following the posting of such changes shall constitute your consent to such changes. If we make material changes to this Privacy Policy, we will provide you with additional notice of such changes by sending you an email at the last email address that you provided us, or by prominently posting notice of the changes on the Site. If you do not agree with the changes we make to this Privacy Policy, please stop using the Services.
2. WHAT INFORMATION IS COLLECTED FROM ME?
INFORMATION THAT YOU PROVIDE
When you interact with our Services, we collect information you provide to us, such as when you:
Depending on the activity, the types of personal information that you provide and we or our service providers process or collect, including in the last 12 months, include:
In some cases, we also collect information you provide about others, such as when you refer someone through the Services. We will use this information to fulfill your requests and will not send communications to your contacts unrelated to your requests unless they separately consent to receive communications from us.
This Policy applies to any information that we collect (or that our service providers collect on our behalf) through your use of the Services or offline (for example, calling Consumer Care). If the Services collect and/or share personal information in a manner that differs from what is described in this Policy, we will notify you of the purposes for which such information will be collected and/or with whom such information will be shared (if applicable), whether via a just-in-time notification at the point of collection or via an alternate notice.
The Services utilize artificial intelligence technologies and tools offered by OpenAI to process questions and generate responses during your virtual Ouija session. For more information on their privacy practices, please visit: https://openai.com/policies/privacy-policy.
INFORMATION AUTOMATICALLY COLLECTED FROM YOU
When you access use the Services,we may also automatically collect information about your visit (collectively, “Online User Activity”). When you visit our websites, the personal information we collect is your computer's Internet Protocol (“IP”) address, which we use for the support of our internal operations. Other information we and our service providers may collect includes your operating system, access times, browser type, and the URL of the website you visited before navigating to our Services. If you access our Services via a mobile device, we may also collect your device make and model, mobile carrier, operating system version, language your device is set to, mobile web browser type and version, and non-personal analytics and statistical data regarding use of the websites (e.g., downloads, number of users, sessions, frequency of use, and retention).
To collect “Online User Activity” we use various technologies, including the following:
Cookies: Cookies are small data files stored on your computer or mobile device by a website. Among other things, cookies help us and our service providers to improve the Services, remember your settings and preferences, support security features, see which areas and features of the Services are popular, count visits, measure users’ responses to offers for our Services, and better understand how you use the Services so we can provide you with personalized content and advertising. For more information about cookies and how to disable them, please see the “What are my information choices?" section below.
Clear GIFs: Clear GIFs, sometimes called "web bugs" or "web beacons," are small electronic images that are placed on a web page or in an email message or advertisement. Clear GIFs may permit us to drop or read cookies and are often used in combination with cookies to track activity by a particular browser to a particular device. We use clear GIFs to, among other things, collect information, count visits, understand usage and campaign effectiveness, provide and personalize content and advertising, and tell if a recipient has opened and acted upon an email.
Log Files: Log files record website activity on the Services and enable us to gather statistics about our users' browsing habits. These entries help Hasbro determine, among other things, how many and how often users have accessed or used the Services, which pages of the Services they've visited, and other similar data.
Do Not Tract (DNT) Signals: Your browser may allow you to set a Do Not Track (DNT) signal indicating that you do not wish your online activity to be tracked. Currently, our system does not support and cannot act on DNT signal headers that we may receive. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to DNT signals.
Service Use Analytics and Telemetry: We may use one or more types of data analytics applications or providers to understand how consumers interact with our mobile app and/or website in a pseudonymized fashion (i.e., to collect analytics on trends in the aggregate, or to distinguish large, broad groups of different user types). We may also use analytics to provide improvements to our app and website, to assist with bug fixing, and to understand our users’ preferences so we improve products and services in the future.
Marketing Retargeting: If you opt-in to our email notifications, and/or newsletter services, we may use such notifications to deliver marketing and promotional messages to you about products and services you have demonstrated an interest in.
We may also associate the information we collect from these technologies with other information that you provide for the purposes described in this Privacy Policy.
INFORMATION COLLECTED FROM OTHER SOURCES
We and our service providers may also obtain information from other sources and combine that with information we collect through the Services. For example, if we enable a feature on the Site that permits you to interact with a social media site or platform, or if we partner with a social media site or platform for advertising purposes, we may have access to certain information from that social media site or platform, such as your name, account information, and friends, and engagement with our content or our brands on the social media site or platform, in accordance with your settings for how the social media site or platform may share your information and the authorization procedures determined by such social media site or platform. In addition to social media sites and platforms, the other sources from which we have collected information about you, including in the last 12 months, include:
3. HOW DOES HSBRO USE MY INFORMATION?
USE OF INFORMATION
We use information collected through or in connection with the Services for the legitimate business purposes described in this Privacy Policy or as otherwise disclosed to you on or in connection with the Services. Our legitimate business purposes for collecting and using your information, including in the last 12 months, are:
4.
SHARING OF INFORMATION
We share information about you with others as described in this Privacy Policy; in the last 12 months have shared information, including:
We may also share aggregated information or information that we have collected from you through the Services, including on co-branded pages and where we have taken reasonable measures to de-identify such information.
SOCIAL SHARING FEATURES
The Services (including content and functionality on or features of the Services provided by our service providers) may offer social sharing features and other integrated tools (such as the Facebook and Twitter widgets), which let you share actions you take on the Services with other media, and vice versa. The use of such features may enable the sharing of information with your friends or the public. This Privacy Policy does not govern such sharing. Your use of these online services is subject to the other parties’ privacy policies and terms of use and, if available, on the privacy settings you establish with the party that provides social sharing features. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the parties that provide these features.
LINKING TO EXTERNAL SITES, APPLICATIONS, AND OTHER ONLINE SERVICES
To provide relevant information not found on the Services and to allow you to interact with other websites, applications, and/or other online services with which you may have accounts (such as Facebook and other social media sites) or which may be of interest to you, Hasbro may provide links or embed applications on the Services that allow you to login to or otherwise engage with online services not operated or controlled by Hasbro. Your use of these online services is subject to the other parties' privacy policies and terms of use, and we encourage you to read the other parties' privacy policies and terms of use before submitting personal or other information or using their online services.
5. ANALYTICS AND ADVERTISING
WEBSITE AND MOBILE ANALYTICS
We use analytics services, such as Google Analytics, Google advertising tags, and SWRVE, to help us understand how users access and use the Services. These tools and services use cookies, web beacons, and other devices or technologies on the Services to enable them to track traffic data. The data collected typically includes information such as your IP address, your Internet Service Provider, your web browser, the time spent on web pages, the links clicked and the advertisements viewed on those pages. We use this information to improve the Services and your experience, to see which areas and features of the Services are popular, and for which visitors, and to count visits.
INTEREST-BASED ADVERTISING
We work with agencies, ad networks, technology services, and other parties to place ads for our products and services on other websites and online services. These other parties use cookies, web beacons, and other devices or technologies to collect information about your visits to websites and mobile applications, including to the Services. The data is collected through first party cookies and third-party cookies and typically includes information such as your IP address, your web browser, web pages viewed, time spent on pages, links clicked, and whether you purchased an advertised product. These other parties use this information to track your activities across time and services for purposes of associating the different devices you use and delivering advertising and/or content targeted to your interests.
MATCHED ADS
Websites and applications owned or operated by other parties may display ads from Hasbro that are targeted to reach people (or people similar to people) on those websites or applications who have visited our Services or are also identified on one of more of Hasbro's databases. This is done by us uploading a customer list to the other party or incorporating a pixel from the other party on our Services, and the other party matching common factors between our data and the data of the other party. For instance, we incorporate the Facebook pixel on our Site and may share your email address with Facebook as part of Facebook Custom Audiences. We may also work with partners to deliver matched ads based on data about you and others in those partners' own databases.
For information about your choices regarding analytics, interest-based advertising, and matched ads, please see the next section.
6. WHAT ARE MY INFORMATION CHOICES?
REGARDING PROMOTIONAL COMMUNICATIONS
We may send you promotional communications if you sign up to receive them through the Services. You may opt-out of receiving promotional emails or mail from Hasbro by declining to receive such communications when you place an order or at the time you otherwise provide your contact information to us. You may also opt-out of receiving promotional emails at any time by following the instructions to “unsubscribe” in those emails or by sending an email to Hasbro Consumer Care.
REGARDING COOKIES
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Services.
REGARDING ANALYTICS AND INTERST-BASED ADVERTISING
Google provides tools to manage the collection and use of certain information by Google Analytics at tools.google.com/dlpage/gaoptout.
Some of the companies we work with to provide you with targeted advertising participate in the Digital Advertising Alliance ("DAA") or the Network Advertising Initiative ("NAI"). For more information about the targeted advertising provided by these companies, and how to opt out of having your information used in this way by these companies, please visit:www.aboutads.info/choices for opt out for DAA participating companies or https://www.networkadvertising.org/choices for opt out for NAI participating companies. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).
To opt out of us using your data for matched ads, please contact us as set forth in the “Contact Us” section below and specify that you wish to opt out of matched ads. We will request that the applicable party not serve you matched ads based on information we provide to it. Alternatively, you may directly contact the applicable party to opt-out.
You may also limit our use of information collected from or about your mobile device for purposes of serving online behavioral advertising to you by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Ads Personalization” (for Android devices.
Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. Hasbro is not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any third-party statements regarding opt out options or programs.
7. SECURITY
Hasbro has established policies and implemented physical and technical measures in an effort to protect your personal information against loss, misuse and unauthorized access, disclosure, alteration, and/or destruction. For example, Hasbro strives to provide only those employees performing a legitimate business function with access to users' personal information. Hasbro ensures that those employees are trained annually on data security. Hasbro also reviews its security procedures periodically to consider appropriate new technology and updated methods.
Despite our efforts, please be aware that no security measure is ever perfect or impenetrable. To that end, Hasbro will notify users of a data breach when Hasbro determines that is reasonably necessary in accordance with applicable law.
8. STATE-SPECIFIC PRIVACY DISCLOSURES AND RIGHTS
Residents of California, Virginia, Colorado and Connecticut
These additional disclosures currently apply to personal information concerning individuals who reside in California or Virginia, andstarting July 1, 2023,also include individuals who reside in Colorado or Connecticut. We anticipate expanding these disclosures and rights to residents of additional states in the future.
The California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”), the Virginia Consumer Data Protection Act (“VCDPA”), Colorado Privacy Act (“CPA”), and Connecticut Public Act No. 22-15 (collectively, “State Privacy Laws”) direct businesses (1) provide additional disclosures about privacy practices and (2) offer consumers the right to access, correct or delete their personal information (subject to certain exceptions), as well as the right to opt out of the selling/sharing of personal information, third party targeted advertising, or certain other activities as described further below.
NOTICE OF COLLECTION
In at least the past 12 months, we or our service providers have collected the categories of personal information described above in this Policy in connection with the Services, and as enumerated in one or more State Privacy Laws that includes:
For more information on information we collect, including the sources we receive information from, review the "What information is collected from me?" section. We collect and use these categories of personal information for the business purposes described in the “3. How does Hasbro use my information?” section, including to provide, manage and improve our Services. Hasbro does not generally sell information as the term “sell” is traditionally understood. However, to the extent any of the activities described in the "With whom does Hasbro share my personal information?" section constitute selling or sharing information with third parties, we will comply with State Privacy Laws as to such activity. Specifically, we may share email addresses with third parties for targeted advertising purposes, and may share Online User Activity with third parties who provide cookies and other tools described in the “Information We Collect Automatically From You.” section above for enhanced website functionality, analytics and targeted advertising purposes.
RIGHT TO ACCESS, CORRECT OR DELETE YOUR INFORMATION
You have the right to request access to, and a copy of, the:
You also have a right to request that we delete your personal information (subject to certain exceptions), and request that we correct your personal information if it is inaccurate.
To exercise any of these rights, please submit a request to us by calling our toll-free number at (800) 255-5516, or by completing the request form found here. In the request, please specify which right you are seeking to exercise and the scope of the request. We will endeavor confirm receipt of your request within 10 business days. We may require specific information from you to verify your identity before processing your request, and we may send you a confirmation email that you must respond to before we process the request. Due to our privacy-protective practices, in some instances Hasbro may not have sufficient personal information (e.g., name, email) that would enable us to verify an individual’s identity and complete a request to know or delete information. We aim to complete requests within 45 days, and if needed we may extend the response by another 45 days.
RIGHT TO OPT OUT
You have the right at any time to opt out of (i) selling or sharing of your personal information to third parties, and (ii) third party targeted advertising activities. You may contact us by calling our toll-free number at (800) 255-5516, or emailing us at DPO@hasbro.com, if you have any questions or concerns.
State Privacy Laws may offer other opt-out rights which are inapplicable. In particular, Hasbro does not engage in impactful profiling activities with respect to consumers, and Hasbro does not collect, use or disclose Sensitive Personal Information (such as government identification number, precise geolocation, financial account credentials, etc.) except for the specific purpose(s) that you provide it.
AUTHORIZED AGENT
You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly with you.
APPEALS
If we deny a privacy request, you may appeal the decision to us at DPO@hasbro.com. To the extent possible, please describe the basis for your appeal and if there is any specific personal information that concern you. We will endeavor to provide a prompt response. If we deny your appeal, you can raise concerns with your state’s Office of the Attorney General.
MINORS
We do not to our knowledge sell or share the personal information of individuals under 16 years of age to third parties, although as described above we may use third parties in connection with Online User Activity in compliance with COPPA.
RIGHT TO NON-DISCRIMINATION
You have the right not to receive discriminatory treatment by us for the exercise of any your rights, and we do not discriminate against anyone for exercising such rights.
NO FINANCIAL INCENTIVES (GENERALLY)
We do not generally provide a loyalty program or other financial incentive in return for the collection or use of personal information under this Policy. On some occasions we may engage in a limited-time marketing event or promotional offer that includes a registration or other collection of personal information, and we will disclose the benefits and terms of that promotion at the time of collection.
California Residents
SHINE THE LIGHT
California Civil Code Section 1798.83 permits customers of this website who are California residents to request certain information regarding our disclosure of personal information as defined by the statute to our affiliates and third parties for their own direct marketing purposes. For inquiries regarding our disclosure policy, please call (800) 255-5516 or write us at: Hasbro, Inc., Attention: Website Administrator, 1027 Newport Avenue, Mailstop A906, Pawtucket, RI 02861.
Nevada Residents
For Nevada residents, please note that we do not sell personal information as defined by Nevada law (Ch. 603A, Sec. 1.6). You can submit a request to us regarding the sale of such information via the contact information provided below.
Virginia Residents
Virginia provides additional rights to Virginia residents through the Virginia Consumer Data Protection Act (“VCDPA”). This section addresses those rights and applies only to Virginia residents. You have the following rights under the VCDPA:
To exercise any of these rights, please contact us through this Form.
Colorado Residents
Effective July 1, 2023, the Colorado Privacy Act (“CPA”) provides specific rights to Colorado residents. This section addresses those rights and applies only to Colorado residents.
If you are a Colorado resident, you have a right under the CPA to access all of the personal information we have collected from you and that we maintain about you, to obtain a portable copy of that information, and a right to request deletion or correction of that information.
Under the CPA, we must obtain your clear, affirmative consent for:
You may additionally opt out of any sales or processing of any data for which we formerly obtained your consent.
Data Minimization: We must also limit the data we store by reviewing no less than annually whether storage of your information serves a legitimate business purpose and removing that data if no legitimate business purpose is identified.
Re-Obtaining Consent: We may re-seek consent from you if you have previously opted out from processing activities. If you have not interacted with us for at least one year, we are required by the CPA to re-obtain your affirmative consent to process any of your information.
For clarification on any of these rights and requirements or to submit a request for us to access, correct, or delete your information, please contact us through this Form.
Connecticut Residents
Effective July 1, 2023, the Connecticut Data Privacy Act (“CTDPA”) provides specific rights to Connecticut residents. This section addresses those rights and applies only to Connecticut residents.
Under the CTDPA, you have a right to access, correction, and deletion of your personal information. You further have the right to obtain from us a portable copy of your personal data to the extent it is technically feasible for us to provide such a copy.
You may also opt out of processing for:
Consent: We must obtain your direct, clear consent for processing of any sensitive personal information, and must provide an effective method to you for revocation of consent. If we receive a revocation request, we must cease processing your data within 15 days.
Data Minimization: We must limit collection of personal data to what is adequate, relevant, and reasonably necessary for the purposes listed in this Privacy Policy.
Children in Connecticut: We may not process children’s personal data for targeted advertising or sell children’s personal data. We must obtain consent to use personal data for targeted advertising or sell personal data from a person aged 13 to 15 when we have actual knowledge that that person is between 13 and 15.
For clarification on any of these rights and requirements or to submit a request for us to access, correct, or delete your information, please contact us through this Form
9. CONTACT US
If you have questions or concerns regarding this Policy, please contact us using the following
contact information:
Hasbro, Inc.
Attention: Website Administrator
1027 Newport Avenue, Mailstop A906
Pawtucket, RI 02861
(800) 255-5516
For any other issues, please contact Hasbro Consumer Care. For additional information about our Services, please see our Terms and Conditions of Use.