TABLE OF CONTENTS
We respect the privacy of our customers and we are committed to keeping all your Personal Data secure.
We collect and use certain Personal Data and we are responsible for ensuring that we use that Personal Data in compliance with data protection laws, including the EU General Data Protection Regulation (“GDPR”) and any other national, implementing or supplementing data protection legislation such as, in the UK, the Data Protection Act 2018.
User(s) or You
means the users of the Site and/or anyone whose Personal Data we collect and use in relation to the Services.
means any data which relates to a living individual who can be identified from that data or from that data and other information which is in the possession of, or is likely to come into the possession of, Hasbro (or its representatives or service providers).
3. WHAT INFORMATION IS COLLECTED FROM ME?Many of the products and/or services offered by Hasbro on the Site require us to obtain Personal Data about you in order to provide and/or perform the Services. Users may be unable to access the Site if such Personal Data are not provided. In relation to the Services, we may collect and process the following Personal Data about you:
INFORMATION THAT YOU PROVIDE TO HASBRO
We collect Personal Data that you provide when you access and use the Services, such as when you:
Depending on the nature of your activity on the Site, the types of Personal Data that you provide and we collect may include:
Other Personal Data you may also provide through your use of the Services includes your product preferences, searches, and browsing activity.
In some cases, we also collect Personal Data you provide about others, such as when you refer someone to the Services (including promotions) or when you purchase and ship products to someone.
INFORMATION THAT WE COLLECT OR GENERATE ABOUT YOU
INFORMATION COLLECTED AUTOMATICALLY FROM YOU
When you access and/or use the Services, we may also automatically collect information about your visit. The types of information we and our service providers automatically collect include your computer's Internet Protocol ("IP") address, other unique identifiers (e.g. ad tags or IDs), information about your hardware, operating system version, browser type and language, screen resolution, geographic location (country, state, and city level), the URL of the website you visited before navigating to the Services, and other analytics and statistical data regarding your access to and/or use of the Services (e.g., downloads, number of users, access times, sessions, page views, frequency of use, retention, clicks, etc.). In addition to the above, if you access the Services via a mobile device, we may also collect your device ID, device make and model, and mobile carrier.
INFORMATION OBTAINED FROM OTHER SOURCES
We may also obtain Personal Data from other sources and combine it with information we collect through the Services. For example, if we enable a feature on the Site that permits you to interact with a social media site or platform, or if we partner with a social media site or platform for advertising purposes, we may have access to certain Personal Data from that social media site or platform, such as your name, account information, and friends, and engagement with our content or our brands on the social media site or platform, in accordance with your settings for how the social media site or platform may share your information and the authorization procedures determined by such social media site or platform. In addition to social media sites and platforms, the other sources from which we have collected information about you include:
In addition to the categories of Personal Data described above, we will also use anonymised information (i.e. data that does not identify a specific individual).
4. HOW DOES HASBRO USE MY INFORMATION?
When we use Personal Data, we make sure that the usage complies with law and the law allows us and requires us to use Personal Data for a variety of reasons. These include:
SHARING OF INFORMATION
We may share your Personal Data within the Hasbro group of companies for the purposes described above.
We may also share your Personal Data outside of the Hasbro group for the following purposes:
We may also share with the persons identified above aggregated information or information that we have collected from or about you through the Services, including on co-branded pages where we have taken reasonable measures to anonymise such information.
SOCIAL SHARING FEATURES
The Services (including content, functionality or features of the Services provided by our service providers) may offer social sharing features and other integrated tools (such as Facebook and Twitter widgets), which let you share actions you take through the Services with other media, and vice versa. The use of such features may enable the sharing of information with your friends or the public, depending on the settings you establish with the party that provides these features. For more information about the purpose and scope of Personal Data collection and processing in connection with social sharing features, please visit the privacy policies of the parties that provide these features.
LINKING TO EXTERNAL SITES, APPLICATIONS, AND OTHER ONLINE SERVICES
7. WHAT ARE MY INFORMATION CHOICES?
If you have created an account with the Services, you may at any time review and/or update the contact details and address information we have for you by signing into your account.
We may send you marketing communications from time to time.
You may opt-out of receiving marketing communications at any time by clicking the “unsubscribe” or “opt-out” link in the marketing e-mails we send you, or by sending an email to email@example.com or contacting Customer Service here.
If you opt-out of marketing communications, we will still send you service messages, such as emails about your account, an order you have placed, a crowdfunded product you have backed, or our other ongoing business relations.
8. INTERNATIONAL TRANSFERS OF PERSONAL DATA
Hasbro is a global business. Our customers and our operations are spread around the world. As a result, we collect and transfer Personal Data on a global basis. That means that we may transfer your Personal Data to locations outside of your country.
Where we transfer your Personal Data to another country outside the UK or the European Economic Area (“EEA”), we will ensure that it is protected and transferred in a manner consistent with legal requirements. In relation to data being transferred outside UK or the EEA, for example, this may be done in one of the following ways:
You can obtain more details of the protection given to your Personal Data when it is transferred outside the EEA (including a copy of the standard data protection clauses which we have entered into with recipients of your Personal Data) by contacting us as described in section “Contact us” below.
9. HOW WE SAFEGUARD YOUR PERSONAL DATA
We have established controls and policies to maintain the security of our information and information systems and to protect your Personal Data against loss, misuse and unauthorized access, disclosure, alteration and/or destruction.
When you contact a Hasbro employee about your use of the Services, transactions or Personal Data, you may be asked for some Personal Data. This type of safeguard is designed to ensure that only you, or someone authorised by you, has access to your Personal Data.
We also review our security procedures periodically to consider appropriate new technology and updated methods.
10. HOW LONG WE KEEP YOUR PERSONAL DATA
How long we will hold your Personal Data for will vary and will be determined by the following criteria:
11. YOUR RIGHTS
You may have the following rights in relation to your Personal Data:
You can exercise your rights by contacting us using the details listed in section “Contact Us” below.
You can find out more information about your rights by contacting the Information Commissioner’s Office, or by searching their website at https://ico.org.uk/.
12. CONTACT US
Address: Hasbro Consumer Affairs Department
PO Box 43
Gwent NP19 4YH
Email Address: firstname.lastname@example.org
For product-related questions and requests, please contact Customer Service here
For any other issues, please contact us by email.