(Last Updated December 26,2019)

Privacy Policy also available at


Backflip Studios, LLC (“Backflip”, "we", "us", or “our”) has prepared this Privacy Policy to describe how we collect, use, and share information from users of Backflip’s downloadable applications (each, an “App”), including users of some of our general audience Apps who identify themselves as children (“children”).

Apps covered by this Privacy Policy include any mobile applications published by Backflip that display or link to this Privacy Policy.

What's in this Privacy Policy:

  1. Children’s Privacy
  1. How We Use Your Information
  2. Who We Share Your Information With
  3. Our Legal Basis For Processing Your Information (for EEA visitors)
  4. How We Keep Your Information Secure
  5. International Data Transfers
  6. How Long We Keep Your Information
  7. Your Choices and Rights To Your Information
  8. Your California Privacy Rights
  9. Changes To This Privacy Policy
  10. How To Contact Us



Note to Parents

Some of our Apps involve strategic or competitive gameplay and are targeted toward experienced gamers, and some are intended for a broader audience. We recognize that children may enjoy playing some of our Apps and include age gates in those experiences. When a user indicates that the user is a child through an in-App age gate, we make efforts to avoid collecting information from that user, except in those instances under the Children’s Online Privacy Protection Act (COPPA) and COPPA Rule or other applicable laws where information may be collected from children (as “child” or “children” is defined under such laws) without parental consent.

Information Collected From Children



We also collect some general information from a device such as device type, operating system, device language, application software, and other metadata (such as timestamps) about use of the App and may connect it with the DID or other information described above.

Some of the information described above in the “Information Automatically Collected From Devices” and "Information about Gameplay” sections may be collected by us or our service providers using cookies and other tracking technologies.

How We Use Children’s Information

  Other Sections Applicable To Children’s Information. The following sections of this Privacy Policy also apply to children who use our Apps, and the information that we collect from them:

4. Who We Share Your Information With

5. Our Legal Basis For Processing Your Information (for EEA visitors)

6. How We Keep Your Information Secure

7. International Data Transfers

8. How Long We Keep Your Information

9. Your Choices and Rights To Your Information

10. Your California Privacy Rights

11. Changes To This Privacy Policy

12. How To Contact Us



Information You Provide

We collect any information that you provide directly to us through use of one or more of our Apps, whether you provide that information through gameplay or other in-App interactions, such as contacting us for support, providing feedback about App features or functionality, responding to a survey, or engaging with other users of our Apps in-game. This information may include:

We may also ask for your birthdate and collect your age in some of our Apps to determine which App features to make available to you. We do not keep the birthdate you enter, but we do use general age information in certain of our Apps in an effort to provide you and other users with appropriate in-App experiences.

Automatically Collected Information

When you use one of our Apps, we and some of our service providers and partners automatically collect certain information, including the following:

  We also collect some general information from your device such as device type, operating system, device language, application software version, and other metadata (such as timestamps) about your use of our Apps and may connect that information with your DID or the other information described above.

Our Apps may periodically examine apps on your device to determine if you have installed other Backflip Apps. The Apps transmit the results of that examination to Backflip and our advertising partners to be used in targeting advertisements to your device. For example, if you have PaperToss and NinJump installed on your device, when you play PaperToss, we will not send you ads for NinJump and will instead send you other, more relevant ads.

We and some of our service providers gather analytics and statistical information about use of an App and gameplay data, such as session start, end, and length (when and for how long the App was played), what levels were reached in the App, and what (if any) in-App items were purchased by a user, or sent from one user to another. We use this information to administer our Apps, to analyze trends in user interactions with App features, to debug our Apps in case of problems, to gather information about groups of our users, as well as our user base as a whole (for example, number of users in a particular country or region), and to show relevant ads and in-App features and items to you and users like you, so that we can improve our Apps and user experiences with them.

If you make any in-App purchases for yourself or your child, we also automatically collect or receive information related to those purchases from the platform provider (e.g., Apple or Google). This may include:

We work with a number of service providers and third parties who collect information via our Apps and Our Ads (as defined below), including:




  Some of the information described in this section on information collected through our Apps and Our Ads may be collected by us, our service providers, or third parties using cookies and other tracking technologies.

Third Party Advertising

In addition to our work with ad networks and vendors in connection with Our Ads as described in the section above on “Advertising Networks and Vendors,” we may also work with third parties to serve ads on the Apps, and may make your Ad ID available to such third parties in connection with in-App advertising. If you click on ads from third party publishers in our Apps, those third parties and the ad networks they work with may automatically collect information about your visits to our Apps and other applications, your IP address, your ISP, or your DID, Ad ID, or another unique ID. They do this using cookies, clear gifs, or other similar tracking technologies. Information collected by these third parties may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Apps and the other applications and online services tracked by these third parties. This Privacy Policy does not apply to, and we are not responsible for, cookies, clear gifs, or other tracking technologies in third party ads, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technology.

If you would like more information about this practice and to know your choices about use of your information for behavioral advertising by certain ad networks and other members of the Network Advertising Initiative and the Digital Advertising Alliance, you can visit and Backflip is not responsible for the effectiveness of, or compliance with, any third parties' opt-out options or programs or the accuracy of their statements regarding their opt-out options or programs.


We use the personal information and other information collected through our Apps and Our Ads for the following purposes, in addition to those purposes described elsewhere in this Privacy Policy:



We may disclose your personal information to the following categories of recipients:

Our Apps may also enable users who are not children to post content from our Apps or related to use of our Apps to Social Networking Services, as described in the section under the heading “Information Collected By and From Service Providers and Third Parties” above. You acknowledge and agree that you are solely responsible for your use of those Social Networking Services, and that it is your responsibility to review the terms of use and privacy policy of the third party provider of each such Social Networking Service. We are not and will not be responsible or liable for: (i) the availability or accuracy of such Social Networking Services; (ii) the content, products or services on such Social Networking Services; or (iii) your use of any such Social Networking Services.


If you are a user from the European Economic Area (“EEA”), our legal basis for collecting and using the personal information described above depends on the personal information concerned and the specific context in which we collect it. However, we normally collect personal information from you only (i) where we need the personal information to perform a contract with you (such as our Terms of Service), (ii) where the processing is in our legitimate interests, or (iii) where we have your consent (or your parent or guardian’s consent, if you are a child) to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person. If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information). If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our Apps, or communicate with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and will make clear to you at the relevant time what those legitimate interests are. If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” heading below.


We use and periodically review our technical and organisational security measures in an effort to protect the personal information that we collect and process about you. For example, Backflip strives to provide only those employees performing a legitimate business function with access to users’ personal information.

Despite our efforts, please be aware that no security measure is ever perfect or impenetrable. To that end, Backflip will notify users of a data breach when Backflip determines that is reasonably necessary in accordance with applicable law.


Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. Our servers are located in the United States, and our group companies, service providers, partners, and vendors operate in the United States, Europe, and in countries outside of the EEA. This means that when we collect your personal information, we or others may process it in any of these countries. These countries may have data protection laws that are different than the laws of your country. If you are a user from the EEA and we transfer your information outside of the EEA in this way, we will take appropriate steps to ensure that any personal information relating to you will continue to be adequately protected. You can obtain more details of the protection given to your personal information when it is transferred outside the EEA by contacting us using the details set out under the “How to contact us” section below. Other than the disclosures referred to in this Privacy Policy, we will not disclose your personal information without your permission.


We retain personal information we collect from you for legitimate business purposes, and/or as long as is reasonably necessary to provide you with access to our Apps or our other products or services. How long we retain your personal information will vary and will be determined by the following criteria:


  When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.


If you are a resident of the EEA, you have the data protection rights described below. If you want to exercise these rights, you can do so by contacting us using the contact details provided under the “How to contact us” heading below:





  We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

You can opt-out of marketing communications we send you at any time by clicking on the “unsubscribe” or “opt-out” link in any marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing, if applicable), please contact us using the contact details provided under the “How to contact us” heading below.


These additional disclosures for California residents apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.


For more information on information we collect, including the sources we receive information from, review the “What Information is collected from me?” section. We collect and use these categories of personal information for the business purposes described in the “How We Use My Information” section, including to provide, manage and improve our Services.

Backflip does not generally sell information as the term “sell” is traditionally understood. However, to the extent “sale” under the CCPA would be interpreted to include any of the activities described in the “With whom does Hasbro share my personal information? section, we will comply with applicable law as to such activity.


If you are a California resident, you have the right to delete personal information we have collected about you and you have the right to know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the:

To exercise any of these rights, please submit a request to us by emailing us at In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within 10 days. We may require specific information from you to help us verify your identity and process your request. Please note that Backflip may not have collected personal information such that we are able to identify you. As such, if we do not have information that permits us to verify your identity, we may deny your requests to know or delete.


Under the California Consumer Privacy Act, you have the right to opt out of the sale of your personal information to third parties at any time. Backflip does not “sell” your personal information as it is currently defined under the CCPA. You may contact us by emailing us at if you have any questions or concerns.


You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.


You have the right not to receive discriminatory treatment by us for the exercise of any your rights.


California Civil Code Section 1798.83 permits customers of this website who are California residents to request certain information regarding our disclosure of personal information as defined by the statute to our affiliates and third parties for their own direct marketing purposes. For inquiries regarding our disclosure policy, please contact us at:

Backflip Studios, LLC
Attention: Legal Department 1690 38th Street
Boulder, CO 80301
Pawtucket, RI 02861


We may update this Privacy Policy from time to time, such as in response to changing legal, technical or business developments, and will indicate when changes have been made by revising the date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we will provide you with additional notice of such changes by prominently posting notice of the changes or otherwise taking appropriate measures to inform you of the changes, consistent with the significance of the changes we make. Your use of our Apps following the posting of such changes will constitute your consent to such changes. If you do not agree with the changes we make to this Privacy Policy, please stop using our Apps.


If you have any questions or concerns about our use of your personal information, please contact us using the following details:

Backflip Studios, LLC

Attn: Legal Department 1690 38th St.

Boulder, CO 80301

The data controller of your personal information is Backflip Studios, LLC.

For DPO requests, please contact us at  

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